SPECTRUM NEWS (FORMER TIME WARNER/NEWS 8)
Bylines, get my bylines hot off the press – Muck Rack
Austin Bombings: One of the most close-to-home projects to date, I was part of a news team that covered the series of package bombings in the city around the clock. Digital efforts led by me include special page design, interactive map elements, story-building, live-tweeting, etc. See the coverage here.
Hurricane Harvey: Coordination on this page includes preplanning before the storm, during, and, of course, after. Weather special pages feature interactive radars and additional resources like shelter guides, supply checklists, quizzes and a Storify with real-time social media reaction. Unfortunately after a CMS change, I'm unable to link to the full special page. Here you can see ABC News sourcing a viral video captured by one of our reporters that I promoted, bringing it national attention.
ACL Fest: An event that brings thousands of tourists over two weekends to Austin each year for over 15 years, ACL Fest is as Austin as it gets. This special page contained everything you could possibly want/need to know about preparing for the festival and actually being there. From leading up to the event, to inside the park, the page evolved with resources, interviews, interactive elements, etc. as the weekends unfolded.
Race for Rio: Many athletes from Texas participated in the 2016 Rio Olympics and the station wanted a place where viewers could go to track their performances, get importance updates, stats, etc. throughout. I built the page, created graphics, staged stories for throughout the games.
SOCIAL MEDIA MANAGEMENT
Premier Corporate Housing is a company based in Houston, Texas that provides short-term housing options to both business professionals and families. As an effort to re-vamp their site, I have been helping to maintain their blog.
As a first venture in technical writing, I have been responsible for researching, condensing, and editing drug information while promoting discounts available within the site itself via SEO. An example here.
Similar to what I've been doing with the drug articles, Mission Critical is a website that specializes in power source equipment such as generators and uninterrupted power sources. I have been researching various brands and products, and doing write-ups for the company's website.
UNITED STATES NAVY SEALS: SEAL BROTHERHOOD
The United States Navy SEAL Brotherhood campaign raised awareness for a Navy SEAL career through the use of media, social media, outreach events and public relations/ earned media. The media channels included radio, cinema, and web. The creative production for the in-market implementation consisted of several radio spots, a campaign microsite (mobile version included), online web banners, Facebook social ads, Twitter event hashtagging, assorted outreach event signage, and outreach event flyers, wristbands, and t-shirts.
Grassroots marketing engaged community organizations and sought their partnership to help execute a Navy SEAL outreach event. We implemented a total of eight outreach events where candidates had the opportunity to subscribe for more SEAL information. The focus at the first six events was to provide prospective to potential youth with the opportunity to meet and interact with an actual Navy SEAL, using his testimony and SEALs' "mental toughness" techniques as a vehicle for candidates to gain a better understanding. Additionally, a series of localized Fitness Challenges were held in the greater Maryland/DC/Virginia area.
Unfortunately, the microsite is no longer accessible, but all social media copy is located at: www.facebook.com/SEALBrotherhood
ATLASVET SOCIAL MEDIA AND WEBSITE
AtlasVet, a budding veterinary office in downtown Washington D.C. opened up in January of 2012. Having done significant work in designing and promoting their brand, the next step was to establish an online presence. During summer of 2012, we created several social media outlets (Facebook, Google+, Instagram, and Twitter) and began implementing a strategy for revamping the office's preexisting website. Our social strategy was simple. We wanted our voice to sound like it was coming directly from the staff (because it was!). It emphasized neighborhood loyalty, pet health education, and strong sense of community. Daily we would post photos of pets, clients, and various things going on in the office. In addition, we were very proactive in communicating with other D.C. businesses. Very quickly, the veterinary office established a faithful following and received praise (Won Best of D.C. Award) for its forward thinking, customer service, and tech-savviness. All accomplished in under a year of business.