Comcast NBC Universal: Sr. Specialist, Editorial Operations

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To get an idea of the editorial work being done day-to-day at Comcast,
hop over to the Xfinity Discovery Hub, highlighting
our latest and greatest editorial projects. 

Spectrum News Austin: Digital Content Production

Bylines, get my bylines hot off the press – Muck Rack
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AUSTIN BOMBINGS
One of the most 'hits close to home' stories involved the series of package bombings that occurred in the Austin area while I was living there. Being a part of a news team that covered the story around the clock was every bit as exhausting, emotionally-draining and rewarding all at once. It was an opportunity to feel extremely connected with the community by being a resource whenever possible in a very uncertain, scary time.  Digital efforts led by me include special page design, interactive map elements, story-building, live-tweeting, etc. See the coverage here. 
One of the coolest parts of living and working in a local news market like Austin is the outpouring of creative, fun happenings that need coverage. Everything from South By Southwest to Armadillo Day (Central Texas' response to Groundhog Day) to finding local ties to national stories. it was always a joy to come up with ways to creatively execute stories. 

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​HURRICANE HARVEY
Another special month-long, ever-evolving project our team worked on included preplanning before the storm, during, and, of course, after. Weather special pages feature interactive radars and additional resources like shelter guides, supply checklists, quizzes and a Storify with real-time social media reaction. Unfortunately after a CMS change, I'm unable to link to the full special page. Here you can see ABC News sourcing a viral video captured by one of our reporters that I promoted, bringing it national attention. 
FIESTA SAN ANTONIO 2018
Every April, the streets of San Antonio are filled with music,
confetti and celebrations galore. The festivities bring in nearly $340 million for the city and features events, concerts, parades and more. Funds raised by official Fiesta events provide services to San Antonio citizens throughout the year. This special page was created to keep local San Antonians up to date with everything from interactive maps to schedules to road closures and more. 

SOCIAL MEDIA MANAGEMENT
I have experience managing professional Facebook, Instagram, Twitter, Google+ and LinkedIn accounts. This includes designing graphics for, shooting/editing video, creating slideshows, fielding inbox questions and more. Two of the most recent accounts were for Spectrum Network's Spectrum News Austin and San Antonio tv stations here & here. 

Freelance Writing

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Premier Corporate Housing is a company based in Houston, Texas that provides short-term housing options to both business professionals and families. As an effort to re-vamp their site, I have been helping to maintain their blog. 
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As a first venture in technical writing, I have been responsible for researching, condensing, and editing drug information while promoting discounts available within the site itself via SEO. An example here. 
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Similar to what I've been doing with the drug articles, Mission Critical is a website that specializes in power source equipment such as generators and uninterrupted power sources. I have been researching various brands and products, and           doing write-ups for the company's website. 

Equals Three Communication: Jr. Copywriter

 UNITED STATES NAVY SEALS: SEAL BROTHERHOOD - Youth Outreach Campaign
The United States Navy SEAL Brotherhood campaign raised awareness for a Navy SEAL career through the use of media, social media, outreach events and public relations/ earned media. The media channels included radio, cinema, and web. The creative production for the in-market implementation consisted of several radio spots, a campaign microsite (mobile version included), online web banners, Facebook social ads, Twitter event hashtagging, assorted outreach event signage, and outreach event flyers, wristbands, and  t-shirts.
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Grassroots marketing engaged community organizations and sought their partnership to help execute a Navy SEAL outreach event. We implemented a total of eight outreach events where candidates had the opportunity to subscribe for more SEAL information. The focus at the first six events was to provide prospective to potential youth with the opportunity to meet and interact with an actual Navy SEAL, using his testimony and SEALs' "mental toughness" techniques as a vehicle for candidates to gain a better understanding. Additionally, a series of localized Fitness Challenges were held in the greater Maryland/DC/Virginia area.
Unfortunately, the microsite is no longer accessible, but all social media copy is located at: www.facebook.com/SEALBrotherhood

MORE SOCIAL MEDIA/WEBSITE 
Live Versions of Sites: 
www.atlasvetdc.com
www.facebook.com/atlasvetdc
www.twitter.com/atlasvetdc
AtlasVet, a budding veterinary office in downtown Washington D.C. opened up in January of 2012. Having done significant work in designing and promoting their brand, the next step was to establish an online presence.  During summer of 2012, we created several social media outlets (Facebook, Google+, Instagram, and Twitter) and began implementing a strategy for revamping the office's preexisting website. Our social strategy was simple. We wanted our voice to sound like it was coming directly from the staff (because it was!). It emphasized neighborhood loyalty, pet health education, and strong sense of community. Daily we would post photos of pets, clients, and various things going on in the office. In addition, we were very proactive in communicating with other D.C. businesses. Very quickly, the veterinary office established a faithful following and received praise (Won Best of D.C. Award) for its forward thinking, customer service, and tech-savviness. All accomplished in under a year of business.